Adem ‘Launch Yourself’ single

by Davey

Straining away from the man with the mould once again, Adem returns with his second solo single, ‘Launch Yourself’.

The song is chock full of oddities, busy with percussion, half of the emphasis on clicking, ticking and knocking, the other on simple, quite monotonous layered vocals. It’s the first time Adem has written a rhythm orientated song, rather than a melodious one, and is a risk he takes bravely.

The song is like a broken up Muse record, all love and space, but so simplistic about it, rather than epic and sweeping. It’s certainly a highlight from the ‘Love And Other Planets’ album, which is worth the money if you can find it.


by Davey

‘Love And Other Planets’ LP

Riding the wave of the soulful male solo artist, Adem comes out on top, outstripping the likes of Jack Johnson and James Blunt (that’s Cockney Rhyming slang, you know) simply with the level of his talent. Employing the bluesy Jamie Cullum type vocals with a tender, country acoustic backdrop, Adem’s ‘Love And Other Planets’ LP focuses on The Big L when others are afraid to – they all seem content to whine. Adem unzips the heart and has a good dig in there, to scoop out every emotion he can find; and I’d say he had the right idea. Isn’t that what music is about? His album is honest and simply beautiful. Not bad for a mono-aural Londoner.