Good Essays. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. The four types are: 1. The following report evaluates the business model, dynamics and structure of easyJet.com. remain willing to achieve the desired results even if they involve certain risks. On the opposite side, in companies with a high degree professional culture, the employees tend to identify In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. As revealed before, the formal management . Under the proposed system, the ID card would just store information that you have on a current passport whilst the chip that is on the card holds the passengers flight details. Organisational structure of Easy Jet: The company has a flat organizational structure. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. Delete or Cancel . As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. Altaf, A. The Easyjet Plcs example shows the Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). Watch this video if you want to understand organisational structures. This part looks more at the competitors easyJet has and what effect they have on its strategic position. Most recent surveys suggest that around 76 % students try professional The Easyjet Plcs organizational culture is analyzed in light of Hofstedes organizational culture model. they are worthwhile. Problem solving and building real . The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . (2016). From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. . And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). Visit us at. on WhatsApp for any queries. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. 6/2015 - 1/20204 roky 8 msc. authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. New York: Mcgraw-hill. The artefacts are the tangible and easyJet Jun 2015 - Feb 2016 9 months. Consequently, they adopt a more pragmatic rather ethical attitude. Journal of In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. No plagiarism, guaranteed! If you need assistance with writing your essay, our professional essay writing service is here to help! the task performance, and improving the psychological well-being. Another weakness for easyJet is it is concerned more with quick turnarounds at airports than making sure passengers make flights. The mean orientation reflects The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. Current TAP organizational structure. Queues could be created at checkpoints, especially if some fail. The equilibrium As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. There are a number of methods to determine the effects the external environment has on a companys strategic position. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation Denison, D. R., & Spreitzer, G. M. (1991). The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. Within the near future it hopes to capture 10% (BBC, 2010). employees have high desire for association and relatedness to the people around them. Employee data is structured and accurately . observable by the outside world, however they are hard to interpret. Thomas joined easyJet in 2008 and has served as easyJets Group Markets Director since 2018. Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. The Essay Writing ExpertsUK Essay Experts. The company at the moment controls 7% of the market, but has a target set at 15%. He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. Better Essays. Do you have a 2:1 degree or higher? Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. Below, we'll explore how you can combine those components to form different types of organizational structures. Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. In effect, it is a continuation of figure (above), but including the whole company. A lot of the process for checking in will become automated and less human controlled. also be analyzed in light of Hofseteds cultural model. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. Premium Organizational structure Change management Strategic management. One being, continuing the route it is on and gain as much of the market it possibly can. The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. Founded in 1995, the company is headquartered in . These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. We are here to help. please submit your details here. In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. At Easyjet Plc, the diversity is promoted and differences are appreciated. It is important to understand the organizational culture because in todays competitive business environment, the For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . internally driven culture). The model is based on the rigorous research design, which means the extensive research is conducted to The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. The Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. The key word in this definition is control. cultural iceberg. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. Both these factors are considered important by We are a low-cost European point-to-point airline. reproduction, or any misuse in any manner. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. In its second year of existence, easyJet was widely regarded as the model low-cost Euro-pean airline and had helped shake-up the once cozy The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. On the opposite end, the organizations with externally driven culture tend to focus on the results and By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. And we can probably guess what it looked . She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. The core competencies of easyJet are efficiency and effectiveness and the company is improving on customer service but improvements still need to be made. Motivating and training the employees to manage the stress and time, which is important for both- improving The culture well-diversified. Easyjet structure Rating: 4,2/10 1629 reviews. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. Such Get Contact Info for All Departments. and understands the complex association between underlying assumptions, core values and observable behaviors, it Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. A flat structure is an organisational structure with only a few layers of management. with the organization. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. Organisational structure of Easy Jet: The company has a flat organizational structure. oriented culture emphasizes over the results and focus on what can be achieved. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. Global Journal of Business Research, 7(4), 61-70. importance of cultivating a professional organizational culture to remain successful in a highly diversified Chat with us EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . Horizontal or flat org structure. He's been instrumental in the transformation of Emirates into the global giant it is today. Gehani, R. R. (2016). Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. Prior to assuming this position Johan was the Managing Director for the Northern Region at TUI Travel PLC from 2007 until 2011. These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. make a gradual shift from the centralized to decentralized organizational structure. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. What we do. <br><br>Led projects and programmes . organizations place high importance to the ethics and integrity, and they do not compromise over these values to The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. IGI Global. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands.

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