examples of persuasive communication in academic contexts

As you watch the speech, answer the following questions: Title: Education behind Bars Is the Key to Rehabilitation. Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education. Grantham University responds quickly to information requests through this website. A financial planner may persuade by inviting a receiver to imagine prosperity that will result from accepting his or her message. A speaker can enhance their perceived competence by presenting a speech based in solid research and that is well organized and practiced. The existence and power of peer pressure is a testament to the motivating power of social needs. 5 (2000): 28. Timothy P. Mottet, Virginia P. Richmond, and James C. McCroskey (Boston, MA: Pearson, 2006), 170. More resources for online teaching and learning can be found at the following link: http://www.eiu.edu/adulted/online_tips.php. Qualitative research focuses on describing and interpreting social phenomena using data collected through methods such as participant observation and interviewingin short, watching and/or talking to people. Yet such spellbinding speakers have taken advantage of peoples emotions to get them to support causes, buy products, or engage in behaviors that they might not otherwise, if given the chance to see the faulty logic of a message. Persuasion uses inductive reasoning as opposed to deductive reasoning. Rather than valuing subjectivity and trying to see the world through the perspective of their research subjects, as qualitative researchers do, quantitative researchers seek to use data to describe and explain social phenomena in objective and precise ways so their findings can be generalized to larger populations. Which Schools Offer Communications Degrees in the Columbus, OH Area? The widespread use of the Internet has greatly affected academic communication and has caused both advances and complications in academic discourse. Context, creativity and critical reflection: Education in correctional institutions. Richmond, V. P., Derek R. Lane, and James C. McCroskey, Teacher Immediacy and the Teacher-Student Relationship, in Handbook of Instructional Communication: Rhetorical and Relational Perspectives, eds. The papers that are submitted for review for the conference are usually about twenty-five to thirty pages long. Teachers who are more skilled at expressing immediacy receive higher evaluations, and their students learn more (Richmond, Lane, & McCroskey, 2006). Knowing that speaking is context specific can help you learn which presentation style will earn you a better grade based on the discipline and the course (Dannels, 2001). Emotional appeals are also difficult for some because they require honed delivery skills and the ability to use words powerfully and dramatically. Speaking in the arts and humanities usually involves critiquing, reviewing, or comparing and contrasting existing literature, art, philosophies, or historical texts in ways that connect the historical and contemporary. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. You may not think that communication and public speaking are as central to these courses as they are in the humanities and social sciencesand you are right, at least in terms of public perception. Workshops, seminars, courses in academic communications, Grant proposals, science and technology reports, reviewing academic manuscripts, Research methodologies coursework, conference presentation experience, some courses have no prerequisites. Liberty University responds quickly to information requests through this website. Positive motivation is present in messages that promise the receiver in-group status or belonging, and negative motivation can be seen in messages that persuade by saying, Dont be left out. Although these arguments may rely on the bandwagon fallacy to varying degrees, they draw out insecurities people have about being in the out-group.. Some notes, when played together on a piano, produce a sound thats pleasing to our ears. While there will be some overlap in the answers to those questions, there are also specific differences based on the expectations for oral communication within those fields of study. Explain how speakers appeal to logos and pathos. Too often facilitators pose a question, wait a second, repeat and rephrase the question to the point that everyone is confused, and then end up answering their own question. Identifying Persuasive Strategies in Mary Fishers Whisper of AIDS Speech. Knowing what counts as credible data for each type of research is an important part of speaking in the social sciences. Attention getter: We must accept the reality that to confine offenders behind walls without trying to change them is an expensive folly with short-term benefitswinning battles while losing the war. These words were spoken more than thirty years ago by Supreme Court Justice Warren Burger, and they support my argument today that prisoners should have access to education. Kinney, A. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Februrary 2, 2013, Oakwood University, Dynamic Priase, http://www.americanrhetoric.com/speeches/maryfisher1992rnc.html, http://www.ehow.com/list_6018033_benefits-inmates-getting-geds_.html, Next: Chapter 12: Public Speaking in Various Contexts, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Student speakers in technical courses present how-to information regarding mechanical or information processes. Based on my research, I would propose that the prison curriculum have four tiers: one that addresses basic skills that prisoners may lack, one that prepares prisoners for a GED, one that prepares prisoners for college-level work, and one that focuses on life and social skills. To have an effective persuasive communication in personal, progressional and academic context we have some factors to be considered: *The words that we will use to persuade other people. Explain the relationship between motivation and appeals to needs as persuasive strategies. Which Schools Offer Communications Degrees in the Houston, TX Area? What courses do you think would translate well to an online environment? Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. The following link contains some information from the National Communication Association about How to Make the Most of Your Presentation: http://natcom.org/Tertiary.aspx?id=1763. They also translate technical information for lay audiences. The presence of fallacies would obviously undermine a speakers appeal to logos. Given that the humanities rely primarily on existing texts for information, students may be asked to synthesize and paraphrase information in a literature review, just as a student in the social sciences would. The ability to use vocal variety, cadence, and repetition to rouse an audiences emotion is not easily attained. In the arts, students may be expected to create an original final product to present, which may entail explaining the inspiration and process involved in creating a sculpture or actually performing an original dance or song. List at least one example of how the speaker utilizes cognitive dissonance. Basic general education goals include speaking, writing, listening, reading, and math. When dissonant combinations of notes are played, we react by wincing or cringing because the sound is unpleasant to our ears. It is difficult, for example, to decide what details from each step of the scientific method should be included on the poster. Speakers can combine positive and negative motivation with appeals to safety, social, or self-esteem needs in order to persuade. You want something sexy, meaning that it gets peoples attention and connects to a current and relevant topic, and descriptive, so that people can get a sense for what the presentation will include. What was the new information and what did it clash with? Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a nonmanipulative way. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs. (Belmont, CA: Wadsworth, 2011): 5571. A frequent complaint about conference presentations stems from speakers who try to cram too much information into their ten-minute time slot. The closer the needs are to the base, the more important they are for human survival. Paragraph 2 Online courses are becoming more common. Student speakers in science and math courses deliver presentation content based on the scientific method and systems of logic. Start the discussion off with an example that connects to something the audience is familiar with. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. Penn Foster High School responds quickly to information requests through this website. Ethos, logos, and pathos were Aristotles three forms of rhetorical proof, meaning they were primary to his theories of persuasion. 1 Understanding how it works can help you become more aware of . Pose the question. Business Communication - Liam Perry & Tyler Miller 2018-12-24 Communication is one of the most important aspects of the business world. Logos refers to the reasoning or logic of an argument. According to a 2012 article in the journal. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs. This could be an essay you wrote for a class, an article you read, or a discussion post. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. Expert Answer 100% (1 rating) using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies. What Aviation Diploma Programs and Courses Are Available? Although instructors try to bring professional contexts into the classroom, students have difficulty or avoid engaging with a made-up customer or company. Academic communication, also called scholarly communication, refers to methods of communication that are highly structured and generally only used in pedagogical settings. For example, a speaker may make the following claim: "There should be a national law against texting while driving." Social sciences include psychology, sociology, criminology, and political science, among others. A speech full of facts and statistics appealing to logos would result in information overload. A student in a social work class may be asked to investigate policies in urban areas related to homeless youth. In addition to developing high-level communication skills, you might also learn about academia-specific topics, such as how to format a paper to Modern Language Association standards. Charismatic people usually know they are charismatic because theyve been told that in their lives, and people have been attracted to them. What Are My Career Options in Physical Education? Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Immediacy behaviors are important for lecturing, facilitating, and interacting with students or trainees one-on-one. Team projects are common in technical courses, especially in courses related to design, so being able to work effectively in groups and present information as a group is important. In short, when new information clashes with previously held information, there is an unpleasantness that results, as we have to try to reconcile the difference. 2 (2001): 151. The take-home message is the one concept or finding that captures the combined importance of all the data and findings. Aristotle was suspicious of too much emotional appeal, yet this appears to have become more acceptable in public speaking. Speakers appeal to logos by. An example of persuasive communication in the personal context would be a social media post. The listings below may include sponsored content but are popular choices among our users. Deductive arguments rely on a set of ideas called premises that lead logically to the conclusion. The Common Core State Standards (Common Core State Standards Initiative, 2010) feature argumentative writing across the curriculum in grades 4 through 12, yet little is known about how young adolescents develop the challenging advanced language and literacy skills needed for these tasks. Draw on practical examples within your research to: Expand your perspective Explain tricky ideas & information Two components of dynamism are charisma and energy. List at least one example of how the speaker appeals to social needs. You may have even taken an online course or may be taking this class online. Aside from being judged on how technical information is broken down as a speaker in a technical class may be, speakers in education and training are evaluated more on their nonverbal communication. Communicating enthusiasm for your topic and audience by presenting relevant content and using engaging delivery strategies such as vocal variety and eye contact can increase your dynamism. Their social needs? The need for public speaking skills extends beyond this classroom to other parts of academia but will vary based on your discipline. Positive and negative motivation can be combined with social appeals. Identify the parts of the rhetorical situation. The amount of research and information available about online teaching and learning has increased dramatically in recent years, so there is much more information that isnt included here. While students know they are being graded and their primary audience is their professor, you and your classmates are also audience members in the class who can use the opportunity to practice communicating in ways relevant to your career path in addition to completing the assignment and getting a good grade. Learning behind bars: Time to liberate prison education. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Many speakers try to cram too much information into their time frame. Your school may very well have a communication across the curriculum program that includes requirements for foundational speaking and writing skills that are then built on in later classes. How ethical do you think it is for a speaker to rely on fear appeals? Ethos refers to the credibility of a speaker and is composed of three dimensions: competence, trustworthiness, and dynamism. These courses will teach prisoners basic reading, writing, and math skills that may be lacking. - Identify the parts of the rhetorical situation. Copyright 2003-2023 Bayliss, P. (2003). Using cognitive dissonance as a persuasive strategy relies on three assumptions: (1) people have a need for consistency in their thinking; (2) when inconsistency exists, people experience psychological discomfort; and (3) this discomfort motivates people to address the inconsistency to restore balance (Stiff & Mongeau, 2003). communication, highlighted in a two-page spread near the end of each chapter, brings home the relevance of communication outside the classroom and helps students learn more about how studying communication can help them throughout their lives. He used the formal writing style and avoided colloquial words and contractions to follow the ethical guidelines (Khazaei, Lu, & Mercer, 2017). We achieve our highest potential through things that are individual to us, and these are often things that we protect from outsiders. Even though everyone cant embody the charismatic aspect of dynamism, the other component of dynamism, energy, is something that everyone can tap into. New, larger, and more graphic warning labels on cigarette packaging are meant to induce cognitive dissonance. Paragraph 3 . Which Illinois Schools Offer Communications Degrees? Practice good netiquette when communicating with your instructor and classmates. A political science student may be asked to investigate the political arguments used in states that have passed right to work legislation. communication strategies in a variety of contexts. Since the information provided by the organization supports the credibility of the threat, empowers the audience to address the threat, and is free, this is an example of an ethical fear appeal. According to statistics from 2010, as cited in the. Mettamatt Smoking ad campaign CC BY-SA 2.0. The same principle applies to cognitive dissonance, which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. The main points of your persuasive speech and the supporting material you include serve as evidence. An example of an academic context is a university psychology department. Journal of Correctional Education, 58(2), 157169. Which Schools Offer Communications Degrees in Chicago, IL? What Schools Offer Communications Degrees in Louisiana? In these cases, special learning techniques are often used to ensure that students learn to communicate academically in the easiest way possible. Foley, R. (2004). Speakers can also use literal images, displayed using visual aids, to appeal to pathos. Persuasion can be a powerful force that affects the decisions and actions that people take. What's the Salary of an Audiologist's Assistant? by Sherry Turkle (February 2012) 6 - Persuasive Speech - Grade: A; Introduction TO Philosophy OF THE Human Person Module 2; English 10 COT LP Quarter 1 sy2122; Masters of Ceremony Sample Script Learn.org. Maslows hierarchy of needs states that there are several layers of needs that human beings pursue. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. Some immediacy behaviors include changes in vocal pitch, smiling, leaning in toward a person, nodding, providing other positive nonverbal feedback while listening, and using humor effectively. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. Persuasive Communication: Narrative, Evidence, and Impact is designed for public- and private-sector officials in mid- to senior-level roles who are responsible for communications, public relations, human resources, and corporate social responsibility.. Technical professionals also have to communicate with a range of people along the way, including managers, colleagues, funding sources, machinists, and so on. It provides a theme or thread for the whole presentation and can therefore be used to help determine what needs to stay in the presentation and what should be left out. If that were the case, then a range of communication skills wouldnt be as necessary. As was noted earlier, students may not take these simulations seriously, which is a missed opportunity for applied, practical learning. Speakers can also appeal to logos by citing personal experience and providing the credentials and/or qualifications of sources of information (Cooper & Nothstine, 1996). Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs. This is a major reason for popularity of online courses, since a busy professional, single parent, or member of the military can get a college education on his or her own time frame. While academicians now have the ability to share information with all corners of the globe, they must also face an increased risk of plagiarism. When is the conference? Ethos, or credibility, is composed of three dimensions: competence, trustworthiness, and dynamism. Keep all your course documents backed up on a thumb drive so you can do course work on the go on computers other than your own. Monitor and manage student progress by communicating with students about missed and upcoming assignments. Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. Ethos refers to the credibility of a speaker and includes three dimensions: competence, trustworthiness, and dynamism. In the humanities, visual support is not as central as it is in many other fields (Dannels, 2001). Paragraph 1 Describe an example of persuasive communication in a personal context. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. So, since almost all presenters at academic conferences are faced with the same problem of too much information and too little time, its important to adapt the paper to a completely different structure than the original form in order to effectively achieve your speaking goals. Students need to be able to break down complex concepts and progressively build on them while sharing examples and connecting to the bigger picture of the course. For this reason, correctly citing sources through annotations or bibliographies is vital to academic communication. As a writer, I know its difficult to cut your own work down, because we often think that everything is important, but its really not, and even if it was, theres no time to go over it all. Speakers appeal to logos by presenting factual objective information, using sound reasoning, and avoiding logical fallacies. Unfortunately, some sources of persuasive messages are more concerned with their own gain than the well-being of others and may take advantage of peoples insecurities in order to advance their persuasive message. Which are you already doing well on? Students are also asked to paraphrase and synthesize existing texts and connect past art or literature to contemporary society. What are some positives and negatives of online learningfrom a teachers perspective and from a students perspective? What's the Salary for a College Graduate with an Online Degree? We will learn about nine persuasive strategies that you can use to more effectively influence audience members' beliefs, attitudes, and values. Draw connections to concepts from the Unit 1 and 2 Reading. Fordham University responds quickly to information requests through this website. We will learn about nine persuasive strategies that you can use to more effectively influence audience members beliefs, attitudes, and values. Emotions lose their persuasive effect more quickly than other types of persuasive appeals. Students may also be asked to compare and contrast works of art, literature, or philosophies, which requires synthesis and critical thinking skills. Reading in the paper that a house was burglarized may get your attention, but think about how different your reaction would be if you found out it was your own home.

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examples of persuasive communication in academic contexts